Attributed calls:
Calls and bookings tied to organic and listings, by keyword and location.
//.services_008
Local SEO
Want to see where your brand stands before we talk?
Get the baselineLocal search metrics lie by omission. A listing can rank, get impressions, and still send no calls. Most local programs report the rank and never connect it to the phone.
So nobody knows which listings, pages, or keywords actually produce revenue, and the budget gets set by feel.
We build the program the other way around: attribution first, then the profile, pages, reviews, and citations that feed it.
What local SEO is now
when the map, the call, and the AI answer all matter?
Local search used to mean the map pack. Now a customer might ask Gemini or ChatGPT for the best option near them and never see a map at all. The program has to cover all three surfaces.
Three things carry it:
The profile:
A complete, correctly categorized Google Business Profile per location, posting on a schedule, with every attribute a model might read.
The call:
Call tracking that ties calls and bookings back to listings and keywords without breaking name, address, and phone consistency.
The reviews:
A repeatable way to ask, a place to answer, and a review velocity that feeds the next customer's search.
No matter your stage of growth,
there is a program that works for your brand:
//.foundation_stage
Foundation
For startups and brands new to organic, just beginning to understand AI search. Your needs could look like this:
- Where to start, in order
- Visibility baseline across AI and classic search
- Prompt and topic strategy
- Content gaps worth filling first
//.scale_stage
Scale
For mid-market and challenger brands with some internal resources and buy-in. Your needs could look like this:
- Competitive visibility analysis
- Full content audit and plan
- Measurement framework
- Execution support alongside your team
//.enterprise_stage
Enterprise
For category leaders with multiple lines of business and large teams. Your needs could look like this:
- Cross-platform visibility measurement
- Content engineering and digital PR
- Cross-functional coordination with dev, brand, and PR
- Executive reporting tied to revenue
A profile per location
Complete, categorized correctly, posting on a schedule, and monitored for changes.
Location and service pages
Built for the questions customers in that market actually ask, with LocalBusiness and FAQ schema.
A review engine
Requests, responses, and velocity, run as a process instead of a reminder.
Attribution that holds up
Calls and bookings traced back to listings and keywords, reported in a way that survives a budget meeting.
Watch the method before you buy it.
How To Prove Local SEO ROI With Call Tracking and Attribution. Moz, Beyond the Map Pack series, presented by the founder.
Retrieved by machines.
Remembered by people.
Ranking well and being cited well are not the same skill anymore, so you should not treat them like they are. You are creating content for both humans and models now.
- How clearly your site explains what you do
- How well-structured your content is for a machine to parse
- How your brand shows up across the web, not just your domain
Machine and human understanding are not in competition. They do require different care, and you should not have to figure that out alone.
Find out where your business stands on AI search readiness:
Start with the audit ›The metrics that tell the story now
Traffic is not the full story anymore, and leadership needs measurement that reflects that. You do not need to become fluent in these yourself. You need to know someone is watching them for you and telling you what they mean for the business.
Map pack visibility:
Where you appear by market and service, tracked on a grid, not a single point.
Review velocity:
New reviews per month and average rating, per location.
Direction requests:
Direction requests and website clicks from the profile.
Local AI answers:
Whether you are the recommended option when someone asks a model.
Cost per booked call:
What a booked call from organic actually costs, so budget decisions have a number.
Why us
The founder taught this exact method, attribution first, in Moz's Beyond the Map Pack webinar series. You can watch it above before you call us.
We have built location page systems at scale: dozens of county and city pages on one engine, each one indexable and each one answering the local question.
Every number we report is one you can count yourself: calls, bookings, reviews. No vanity rank charts.
We organize the work in three stages:
01.
Assess
Understand where you stand today, across search and AI visibility, with a dated baseline.
02.
Prioritize
Figure out what moves the needle for your specific business. It is never one thing, and it is never everything.
03.
Activate
Put the work into motion across content, technical, and measurement, together, with your team.
//.deliverables
What we deliver
- Google Business Profile audit and optimization per location
- Local landing page system (city, county, and service pages)
- Citation cleanup and NAP consistency
- Review request and response workflow
- Call tracking setup with attribution reporting
- AI answer visibility for local queries (maps, Gemini, ChatGPT)
Stay ahead of every change in AI search and SEO
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