Items shipped:
Roadmap items completed in the first 90 days.
Want to see where your brand stands before we talk?
Get the baselineMost audits are 200 rows of findings with no order and no owner. They get skimmed once and filed.
The useful version answers three questions: what is broken, what it is costing, and what to fix first. Everything else is noise.
Ours is fixed-scope and fixed-price, delivered as a 90-day plan with a walkthrough call, so your team can start on Monday.
Three reads, one plan. Each read produces a baseline you can measure against later, and the plan ranks everything by what it is costing you.
Rankings, citations, mentions, and share of answer across Google and the major AI surfaces, by topic, against three named competitors.
Crawl, index, render, speed, structured data, and AI crawler access, with the blockers ranked by cost.
Which pages earn retrieval and engagement, which are dead weight, and where the gaps are.
For startups and brands new to organic, just beginning to understand AI search. Your needs could look like this:
For mid-market and challenger brands with some internal resources and buy-in. Your needs could look like this:
For category leaders with multiple lines of business and large teams. Your needs could look like this:
The numbers the next twelve months get measured against, documented and dated.
Every technical issue ordered by impact and effort, so engineering starts with the expensive ones.
Keep, fix, merge, or retire, for every page that matters, with the reasoning shown.
Owners, effort, and expected impact for each item, plus a walkthrough with your team.
"If your AI use is identical to your competitor's AI use, you don't actually have a strategy or an advantage, you just have a subscription."
Darrell Tyler, founder. Search Engine Journal, The 4-Layer AI Ops Playbook recap
Ranking well and being cited well are not the same skill anymore, so you should not treat them like they are. You are creating content for both humans and models now.
Machine and human understanding are not in competition. They do require different care, and you should not have to figure that out alone.
Find out where your business stands on AI search readiness:
Start with the audit ›Traffic is not the full story anymore, and leadership needs measurement that reflects that. You do not need to become fluent in these yourself. You need to know someone is watching them for you and telling you what they mean for the business.
Roadmap items completed in the first 90 days.
What moved after those items shipped, against the dated baseline.
What you stopped, started, or funded because of the audit.
Citation share on priority topics, before and after.
Technical issues resolved, weighted by the cost we assigned them.
Share of the content inventory with a decision attached.
Fixed scope, fixed price, fixed timeline. You know what you are getting before you sign.
We rank, we do not list. If the plan has more than fifteen items in the first 90 days, we have failed at the job.
The audit is also the cheapest way to find out whether you want to work with us for longer. No pressure either way.
We organize the work in three stages:
Understand where you stand today, across search and AI visibility, with a dated baseline.
Figure out what moves the needle for your specific business. It is never one thing, and it is never everything.
Put the work into motion across content, technical, and measurement, together, with your team.
//.deliverables
The Brief is short, original, and sent when there is something worth saying.